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RACE READY • CHALLENGE FAMILY OFFICIAL GEAR • NEW 2026 ARRIVALS • SURGE ACTIVEWEAR •

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ELEVATE YOUR STYLE
WITH OFFICIAL CHALLENGE GEAR

SHOP ALL MERCHANDISE

FEATURED GEAR

Best Sellers

LIMITED EDITION

OWN THE MOMENT WITH OUR EXCLUSIVE COLLECTOR’S COIN.  A PREMIUM KEEPSAKE CREATED TO CELEBRATE ACHIEVEMENT, DEDICATION, AND UNFORGETTABLE MEMORIES. MORE THAN JUST MEMORABILIA, IT’S A LASTING SYMBOL OF THE EXPERIENCE YOU EARNED. 

BUY NOW
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LEVEL UP YOUR RACE DAY PERFORMANCE WITH
OFFICIAL CHALLENGE FAMILY GEAR

Whether you are tackling your first triathlon or chasing a personal best at an iron-distance event, our race-ready merchandise is engineered for the heat of competition. We provide the high-performance clothing and essential equipment that triathletes, fans, and supporters need to stay connected to the global triathlon community.

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